Director, Social Media Strategy

Overview

Placement Type:

Permanent

Salary (USD):

130-160k

Start Date:

Duties and Responsibilities
 With partnership top of mind in the position, identify opportunities to increase follower
engagement, new audiences, greater reach and cultivated relationships;
o Wellness Panel advocates (map out a plan for their success and the brand)
o Ambassadors (lean in on their follower, engage for long-term awareness)
o Celebrities (harness their reach with PR, one-off opportunities, etc.)
o Build with support of CMO & SVP of Brand the Affliliate Program for greater rewards
and brand exposure.

 Channel stratergies are key to our success; research, evaluate, recommend and implement
necessary tools to support and administer social channels, across all platforms.
 Analyze social media metrics to gauge the success of campaigns and strategies, providing
monthly re...