Director, SEA GTM & Marketing Operations

adidas in Singapore leads the Southeast Asia Go-To-Market strategy, translating global frameworks into locally relevant, commercially successful seasonal executions. The role intersects brand, merchandising, commercial, supply chain, and marketplace execution to drive speed, clarity, and impact across SEA markets.

Responsibilities include owning the regional GTM strategy, managing the seasonal calendar end-to-end, championing consumer- and membership-led approaches, and partnering with Brand,