Director, Paid Media Strategy at Cineplex

Join Cineplex as a Director of Paid Media Strategy, where you'll enhance enterprise-wide media functions and drive customer engagement. This hybrid position requires a mix of analytical skills and innovative thinking.
In this pivotal role, you will oversee the paid media strategy for Cineplex, The Rec Room, and Playdium, leading a high-performing team focused on media investments and audience growth. Your expertise will shape strategies across various formats like paid search, social media, and programmatic, ensuring alignment with revenue goals.
Key Responsibilities:
• Lead enterprise-wide media strategy aligned with revenue targets
• Develop integrated media plans across diverse channels
• Monitor media performance and optimize against KPIs
• Oversee vendor management and budget allocations
• Implement data-driven advertising strategies using first-party insights
Requirements:
• Bachelor’s degree in Business or Marketing
• 10+ years of progressive media ...