Director, Paid Creative Strategy

Description

Location: London, Hammersmith

Working Pattern: Mon - Fri (37.5 hours) and eligible for virtual working / flexible working

Reports to: Senior Vice President, Global DTC

Role Purpose: The Director of Paid Creative Strategy (DTC) is the creative strategy layer that sits above paid media execution. This role is responsible for defining the creative vision for paid media, owning the channel‑level brief architecture, and building a disciplined testing framework that compounds learning across campaigns. This position will work closely with the Performance Content Producer, the Director of Acquisition, and media buying partners to ensure creative strategy and spend strategy are fully aligned.

What You’ll Do:

Creative Strategy & Channel Direction

• Own the paid creative strategy across all DTC paid channels — Meta, TikTok, Google/PMax, programmatic, and affiliates. Set a clear crea...