Director of Marketing

Position scope:

The Director of Marketing is the brand custodian for Cape Grace and Fairmont, responsible for developing and executing an integrated marketing strategy that protects and elevates the property's luxury positioning at the V&A Waterfront, drives commercial performance, and deepens guest relationships across the full ownership journey. The role combines luxury brand storytelling grounded in Cape Town's heritage and sense of place, clientele and guest-relationship strategy, earned media and PR leadership, and performance marketing, delivering measurable commercial results in partnership with Sales and Revenue.

Summary of Responsibilities:

Responsibilities and essential job functions include but are not limited to the following: 

Brand Custodianship & Storytelling

• Act as final approver for all guest-facing brand assets — photography, film, copy, collateral, and tone ...