Director of Growth Marketing

JOB TITLE

Director of Growth Marketing

LOCATION

Worcester

DEPARTMENT NAME

Marketing Communications

DIVISION NAME

Worcester Polytechnic Institute - WPI

JOB DESCRIPTION SUMMARY

The Director of Growth Marketing is a member of WPI's in-house team of experts in marketing strategy, messaging, creative, social media, multimedia, and production management. Under the direction of the AVP of Marketing Communications and in collaboration with campus partners, this team leads WPI's integrated brand strategy and the campaigns that support it. With a heavy focus on student enrollment, the Director of Growth Marketing leads strategy and execution of demand generation initiatives that drive awareness, inquiries, and student pipeline growth across undergraduate and graduate studies and pre-collegiate programs.

JOB DESCRIPTION

Lead the university's enrollment growth marketing strategy across the full student acquisition funnel,...