Director, Media & Analytics, RBCx

Job Description

What is the opportunity?As Director, Media and Analytics, you will own our measurement infrastructure and paid media strategy across the RBCx practice. You'll oversee a unified team of analysts and media specialists, driving data-driven decisions from campaign strategy through real-time optimization. This role demands hands-on technical expertise combined with strategic capital deployment accountability.This role works in the office 3 to 4 days a week.What will you do?Marketing Performance & Capital Deployment

Own the strategic framework for how our brands measure and optimize marketing effectiveness across all digital channels (paid search, social, programmatic, video, affiliate)

Develop measurement infrastructure strategy—tagging architecture, data pipelines, tracking solutions (GTM, server-side tagging), and platform health across our toolsets—that enables real-time, actionable insights

Es...