Director Marketing, Direct Lending

Who We Are

Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, EdenPark and Fig.

The Role

Reporting to the VP Marketing, as the Director of Marketing, Direct Lending, you’ll be the strategic marketing leader working with the Direct Lending Business to deliver the annual business targets and priorities. You’ll own the full go-to-market strategy for our lending portfolio, working closely with Digital Marketing and Creative Services to drive transformation across key channels, and deliver annual business targets through innovative, data-driven marketing programs.

Key Responsibilities

• Strategic Leadership & Partnership
  • Co‑create and lead the Direct...