Director Growth Marketing, North America

Caseware is a leading fintech company in audit and accounting software, serving over 500,000 users across 130 countries.

Director of Growth Marketing – North America

As Director of Growth Marketing – North America, you will develop and execute regional marketing strategies that drive new customer acquisition, lead demand generation initiatives across digital channels, optimise the marketing funnel, and collaborate closely with sales, product marketing, and regional leadership to deliver measurable growth.

What you will be doing

• Own the North American growth marketing strategy with a focus on new business acquisition.
• Plan and execute integrated omnichannel campaigns including email, webinars, paid media, sponsored events and account-based marketing (ABM).
• Develop ICP and key personas for the region to architect efficient and effective buying journeys.
• Optimize the regional mark...