Director Food & Beverage - South West Asia

**Role Purpose**

The F&B Commercial Director drives the strategy for achieving commercial objectives of the F&B vertical across the hotels through innovative marketing strategies, effective pricing models and targeted initiatives. The role aims to create synergies between operational leadership, marketing efforts and financial success of the F&B business.

**Key Accountabilities**

1. Create and execute the food and beverage strategy to achieve revenue goals in alignment with the corporate objectives, market opportunities and trends; and guest preferences..
2. Oversee budgeting, forecasting, and financial performance of food and beverage operations. Develop revenue- driving initiatives and pricing strategies, conduct monthly & quarterly review of F&B performance and adjust strategies as needed.
3. Collaborate with the marketing/ PR teams to develop and execute promotional campaigns that enhance brand visibility, drive footfalls and build loyalty. Identify...