Director Ecom Consumer Experience & Engagement EM (Location: UAE & South Africa)

Locations: UAE (Dubai) and South Africa (Cape Town) are possible locations for this role.

Purpose & Overall Relevance for the Organization

The Director eCommerce Consumer Experience & Engagement EM is responsible for defining and leading the Consumer Engagement, Digital Consumer Experience and Organic Search (SEO) strategy across Emerging Markets. The role drives a consumer‑centric and data‑led approach across Digital Experience, Membership, Personalization and SEO, leveraging consumer insights and analytics to improve discoverability, experience, engagement, conversion, loyalty and consumer lifetime value. By owning organic search alongside experience and engagement, the role connects how consumers find, navigate and stay loyal to adidas across the full digital journey. Working across a highly matrixed environment, the role partners with EM Clusters, Global teams and key stakeholders to scale best practices, accelerate digital capabilities and drive sus...