Director, CRM Strategy & Performance

**This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.**

AT&T is seeking a Director, CRM Strategy & Performance to lead the strategic planning, performance management, customer intelligence, and lifecycle prioritization functions for Performance & Customer Lifecycle Marketing.

This leader serves as the connective tissue between business objectives, customer insights, marketing performance, CRM strategy, and lifecycle execution. They are responsible for turning customer data, analytics, experimentation, and market intelligence into actionable strategies that improve customer acquisition, engagement, retention, loyalty, and lifetime value.

The role will establish the annual and long-range CRM strategy, develop lifecycle priorities across customer segments and products, oversee performance measurement and optimization frameworks, and drive next-best-action decisioning that...