Director, Brand PR (Onsite - Boca Raton, FL)

Position Overview

Celsius Holdings, Inc. is seeking a Director, Brand PR to lead U.S. earned media strategy and execution across a multi-brand portfolio including CELSIUS, Alani Nu, and Rockstar Energy.

This leader will serve as the day-to-day owner of Brand PR performance across the U.S. portfolio, partnering closely with the SVP of Communications, Brand Marketing leaders, and external agency partners to ensure each brand shows up in culture with relevance, credibility, and consistency.

This is a build-stage leadership role within a newly formed Brand PR function. The Director, Brand PR will help establish team rhythms, operating standards, agency governance, and scalable ways of working while leading a team of Brand PR specialists and managing PR agency partners.

The right candidate will bring deep consumer PR and earned media experience, strong people leadership, in-house brand-side experience, and the ability to translate brand prioriti...