Director Brand Communications

Purpose & Overall Relevance for the Organization:

Responsible for planning, organizing, and driving the effective implementation of the communication strategy, key campaigns and Brand Calendar, with a consumer-driven mindset and local relevance across LAM Market sub-units, with focus on building credibility and driving market share gain.

Ensure the seasonal activation execution across all Marketing channels is consistent with pre-season and in season organization and direction.

Key Responsibilities:

· Drive the annual and seasonal BU activation plan, including key campaigns and moments across channels and Market sub-units (integrating artists, influencers, events, and communities), based on BU go-to-market plan and Global and Market aligned priorities to drive brand and Business KPIs.

· Responsible for ensuring the best possible campaign tools and content to cover all relevant consumer touchpoints (media, digital activation, adi...