Digital Media Specialist

Job Summary

The Digital Media Specialist creates and produces engaging multimedia content to support digital marketing, branding, and enrollment initiatives. This role specializes in social-first video production, editing, and content creation for digital platforms, ensuring content aligns with brand standards, campaign objectives, and audience engagement strategies.

Duties and Responsibilities

• Produce and edit high-quality video content for digital and social media platforms.
• Capture multimedia content using mobile devices, cameras, and professional production equipment.
• Create short-form and long-form videos optimized for YouTube, TikTok, Meta, and other digital channels.
• Develop compelling visual storytelling that supports marketing campaigns.
• Collaborate with marketing and digital strategy teams to execute creative concepts.
• Repurpose multimedia content across multiple digital platforms.
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