Digital Marketing Specialist

Role Overview
Mr K Pure & Precious Metals is bringing marketing in-house and is looking for a skilled Digital Marketing Specialist to manage and optimise our digital advertising, lead generation, and online campaign performance.
This role will focus on improving digital enquiries, campaign performance, reporting, and branch-specific marketing across Google, Meta, and other online platforms.

Key Responsibilities

• Manage and optimise Google Ads and Meta Ads campaigns.
• Set up campaigns for Facebook, Instagram, Google Search, Display, YouTube, and remarketing.
• Monitor campaign performance, budgets, leads, and cost per lead.
• Create and manage branch-specific and location-based campaigns.
• Conduct keyword research, audience targeting, and competitor checks.
• Track website enquiries, calls, WhatsApp clicks, forms, and campaign conversions.
• Prepare weekly ...