Digital Marketing Specialist-HVAC (Fixed-Term Contract)

As a Digital Marketing Specialist, you will take ownership of the Regional Digital Strategy for Bosch Home Comfort in the South East Europe (SEE) region. You will drive digital marketing activities across key online platforms, ensuring measurable business impact, strong brand presence and continuous optimization based on data-driven insights.

You will collaborate closely with regional marketing teams, sales organizations and international stakeholders to develop, execute and optimize digital initiatives across multiple customer touchpoints.

Your tasks

► Drive and continuously improve the regional digital marketing strategy across the SEE region

► Plan, implement, monitor and optimize digital marketing activities across various channels, including Search, SEO, SEA, GEO and Social Media

► Analyze digital performance data and translate findings into actionable recommendations to improve customer acquisition, enga...