Digital Marketing Specialist

Overview

We are seeking a proactive and detail-oriented Marketing Specialist to support and drive our integrated marketing efforts across digital and offline channels. This role requires strong hands-on experience with marketing automation tools, CRM systems and multi-channel campaign execution with a particular focus on email, LinkedIn and YouTube marketing.

Responsibilities

• Develop and manage email sequences and automation workflows tailored to different customer segments.
• Lead LinkedIn outreach campaigns including audience targeting messaging and performance tracking.
• Execute email marketing campaigns (Zoho) including design scheduling A/B testing and analytics review.
• Oversee YouTube content strategy including briefing scripting scheduling and performance reporting.

Marketing Automation & CRM

• Build test and optimize marketing automation flows using Zoho Marketing Automation.