Digital Marketing Specialist

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies focused on lead generation, brand visibility, and conversion for the manufacturing sector.
• Manage B2B digital campaigns across multiple platforms (LinkedIn, Google Ads, industry-specific forums) to generate qualified leads and drive traffic to the website.
• Optimize the website for SEO by ensuring content aligns with manufacturing-related search terms, product categories, and services to drive organic traffic from search engines.
• Develop and execute PPC campaigns on Google Ads, Bing, and LinkedIn focused on B2B audience targeting, driving conversions for inquiries, RFPs, and product demos.
• Leverage content marketing (case studies, white papers, technical blogs, product specifications) to educate potential clients on the benefits and applications of our manufacturing solutions.
• Manage and maintain social media channels, including LinkedIn,...