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Digital Marketing Specialist

American Electric Power

Columbus, OH, United States Full-time July 22, 2026
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Vacancy Description

**Job Posting End Date**

07-30-2026
Please note the job posting will close on the day before the posting end date.

**Job Summary**

Responsible for delivering best-in-class customer experience across lead generation and nurture campaigns, continuously optimizing performance through rigorous testing and data-driven insights. Leads the end-to-end development of email campaigns for Residential, Commercial, and Industrial audiences, including content strategy and development, collaboration with Creative Services on design execution, and implementation of automated lifecycle programs. Provides Marketing and Sales teams with actionable performance insights and strategic recommendations to drive continuous improvement.

**Job Description**

**What You'll Do:**

+ Own the end-to-end email marketing function, including strategy, project management, content creation, layout, A/B and multivariate testing, final approvals, and performance report...

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