Digital Marketing Manager

The Digital Marketing Manager leads and grows eTaps overall digital presence. This includes social media, paid ads, LinkedIn, and the company website. The role ensures that all digital efforts support business growth, strengthen the brand, and align with company goals.

This position reports to the Head of Marketing and directly manages the Corporate Communications Specialist and Copywriters.

What This Role Does

• Sets the Digital Direction
• Creates and leads the overall digital marketing strategy
• Turns business goals into clear digital campaigns and measurable KPIs
• Acts as the main decision-maker for digital marketing
• Leads Social Media & Content
• Oversees content and ads across Facebook, Instagram, TikTok, LinkedIn, and the website
• Ensures messaging is consistent and on-brand
• Develops strategies for key accounts and underperforming kiosks
• Works closely with design and brand teams