Digital marketing manager (google ads) – edtech

Job Summary
We are hiring a Digital Marketing Manager with strong hands-on expertise in Google Ads to drive student enrollments for our academic programs. The role focuses on performance marketing - planning, executing, and optimizing paid campaigns to generate high-quality leads and improve conversions from lead to admission.
Key Responsibilities:
Own end-to-end Google Ads strategy and execution (Search, Display, You Tube, Performance Max, Remarketing).
Drive lead generation for courses/programs with a focus on CPL, lead quality, and enrollments.
Build and optimize keyword strategy (intent-based, competitor, long-tail), negative keywords, and match types.
Create and test ad copies, extensions, creatives, and landing page messaging (A/B testing).
Implement and manage tracking: GA4, conversion events , call tracking, and form tracking.
Monitor campaign performance daily and optimize bids, budgets, audiences, placements, and funnel steps.
Coordinate with conten...