Digital Marketing Manager, GEO

Description

Reporting to the Senior Manager, Digital Performance Marketing, the Manager – National GEO/ SEO, will be accountable for driving marketing ROI for assigned Lines of Business utilizing organic search as well as sharing progress and successes with stakeholders. The Manager is ultimately accountable for development, execution and optimization of organic search activity as well as integrating insights across owned, earned, and social channels to maximize brand inclusion and trust signals in generative search.

DEPARTMENT OVERVIEW

As part of the TD Canadian Marketing team, the Growth Marketing team is responsible for leading our digital marketing transformation. The team carries the mandate to build the digital marketing ecosystem to enable relevant personalized communications in all interactions with our customers. Leveraging a best-in-class content strategy, our personalized communications will ensure TD is delivering breakthrough cre...