Digital Marketing Executive

Key Responsibilities

1. Campaign Management & Execution

• Execute campaigns : Launch targeted promotions across search, social, and display networks.
  
• Manage PPC : Set up and optimize paid ads on Google Ads and Meta Ads.
  
• Lead generation : Drive conversion strategies using targeted landing pages and lead magnets.
  
• Budget control : Track daily campaign spends to stay within the allocated marketing budget.
  

SEO & Website Optimization

• Keyword research : Identify search terms to increase organic visibility and rank higher.
  
• On-page SEO : Optimize meta tags, headers, and body copy across landing pages and blogs.
  
• Web updates : Maintain the corporate website with up-to-date product information and content.  
  

Social Media & Content Marketing