Digital Marketing Executive

The Digital Marketing Executive is responsible for planning, executing, and optimizing digital marketing campaigns a ross various online platforms. This role drives brand awareness, engagement, and leads/sales by leveraging data-driven strategies, content creatio n, and performance marketing tools . The successful candidate will work closely with internal teams to ensure consistent brand messaging and effective digital presence.

Key Responsibilities

• Plan, execute, and monitor digital marketing campaigns across Google Ads, Meta Ads, TikTok Ads, and other relevant platforms.
• Optimize campaign performance to achieve KPIs such as CTR, conversions, ROAS, and cost per lead.
• Conduct A/B testing on ads, landing pages, and creatives.

B. Social Media & Content

• Manage and maintain company social media accounts (Facebook, Instagram, TikTok, LinkedIn, etc.).
• Develop engaging content calendars alig...