Supports the Head of Marketing in implementing digital growth and strategy for Old Mutual Ghana by boosting customer adoption across all digital channels and driving sales through acquisition of new customers.Duties and Responsibilities
Works closely with the Marketing, Digital and E-Commerce teams to maintain the website look and feel, and functionality.Develops and updates website content. Manages and drives the Pay Per Click (PPC) programme, Search Engine Optimization (SEO), email and social media campaigns.Responsible for keyword analysis and strategy for PPC and SEO. Uses web analytics to optimize web and other online platform performance.Works toward agreed targets, manage budgets, monitor, and report on performanceAny other duties that may be assigned. Requirements
University degree in marketing, business administration, or equivalent.Minimum 2 years of work experience in simila...