Digital Marketing and Web Analyst

POSITION PURPOSE AND SCOPE:
We are seeking a hands-on Digital Marketing & Web Analyst who will play a key role in maintaining and optimizing our digital presence across multiple platforms. This position requires strong HTML and CSS skills to directly update and manage content in Exigo, our e-commerce platform, as well as in WordPress and mobile app environments.
The ideal candidate will have a solid understanding of website performance, user experience, SEO, and analytics — and will think strategically about how content, navigation, and functionality impact both customers and the business. They will also bring a business analyst mindset, helping to document and refine web processes, content flows, and system improvements.
This is a unique role — part digital marketing analyst, part web content manager, part business analyst — with a focus on getting things done hands-on in Exigo and related systems.

Essential Responsibilities:

+ Directly manage a...