Digital Marketing Analyst

Job Description

Key Responsibilities

• Support the Digital team in daily operations and project execution, including:
• eCRM operations and project management.
• Coordination with external agencies and partners.
• Management and optimization of both B2C and B2B websites.
• Take ownership of digital projects of varying scope and complexity, from conception to delivery.
• Build campaign and promotional pages using the internal Content Management System (CMS).
• Develop and implement tag plans to support tracking and analytics.
• Collect and consolidate data from both online and offline sources.
• Design and maintain dashboards and deliver regular performance reports using Google Data Studio and/or PowerBI.
• Monitor, interpret, and communicate trends in digital metrics and KPIs to drive actionable insights.
• Support the team in the implementation of process simplification and automatio...