Digital Director

Purpose & Overall Relevance for the Organization:

Lead and consolidate the Digital business for Argentina, integrating the owned eCommerce and Digital Partner Commerce (DPC / Partner Program) into a single end-to-end digital channel strategy. Ensure consistent brand representation, consumer experience and commercial growth across owned digital and marketplace/partner digital touchpoints, driving unified ranging, merchandising and go-to-market decisions across both fronts.

Key Responsibilities:

• Own the end-to-end digital channel strategy for Argentina, integrating owned eCommerce and Partner Program (marketplaces, e.g. Mercado Libre) under one commercial and brand vision.
• Own the site range, merchandising and channel strategy for owned .com.
• Own the Partner Program business across marketplace partners: account strategy, ranging, merchandising planning and financial forecasting.
• Define a unified digital ranging and ass...