Vacancy Description
Responsibilities
- Design, develop, and optimise KNIME workflows for ETL, data automation, analytics processing, and business intelligence reporting.
- Build scalable data pipelines integrating databases, APIs, cloud platforms, AdTech platforms, CRM systems, and analytics tools.
- Develop automated dashboards, reporting frameworks, and marketing intelligence solutions using KNIME, SQL, GA4, Tableau, Power BI, or similar platforms.
- Analyse digital advertising performance including CTR, CPM, CPC, CPA, ROAS, attribution, conversion trends, and audience behaviour.
- Manage AdTech operations including campaign trafficking, tracking implementation, QA validation, optimisation, and measurement.
- Implement and troubleshoot tracking frameworks including GTM, pixels, UTM parameters, JavaScript tags, SDK tracking, and conversion APIs.
- Apply AI/ML techniques, predictive analytics, and Generative AI solutions to automate reporting,...
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