Job Description
What You’ll Be Doing
Behavioural Data Modelling
Build and extend core behavioural models in Databricks that describe how customers interact with ASOS across web and app Design and maintain: Session logic Funnels and journeys Attribution logic Feature usage and engagement metrics Experiment exposure and variant datasets Create domain specific behavioural marts optimised for analytics and experimentation use cases Web Analytics Data Pipeline Ownership
Own the quality and consistency of behavioural events flowing into Analytics platforms Ensure events conform to agreed: Schemas and naming conventions Data types and required fields Privacy first compliance Build and maintain transformation pipelines where enrichment or standardisation is required Act as a technical owner of event contracts between frontend teams and analytics Data Quality & Obse...