Digital Acquisition Lead Analyst

Citi is looking for a Digital Acquisition Lead Analyst to shape and optimize how the organization reaches and converts customers across paid and owned digital channels. In this role, you will lead acquisition strategy, manage campaign performance, and partner with cross-functional teams to translate digital goals into measurable business outcomes. Your work will directly influence Citi's digital growth by ensuring campaigns are strategically positioned, compliantly executed, and continuously optimized against defined KPIs.

**Responsibilities**

+ Lead the strategic positioning of paid and owned digital acquisition campaigns, defining channel testing approaches and advising on which products to market and how to structure test design.
+ Develop end-to-end acquisition campaign strategies, owning forecasting models and performance reporting to track progress against business goals.
+ Manage agency and vendor relationships, including evaluating partners for selection...