Dealer Principal

Dealer Principal – Western Cape

Salary: R60 000 – R70 000 CTC (Negotiable) + Performance Incentives + Company Vehicle + Benefits
A leading automotive group is seeking an experienced Dealer Principal to oversee the overall performance and profitability of a franchised multi-franchise dealership. The successful candidate will lead all dealership operations, including New and Pre-Owned Vehicle Sales, Service, Parts, Finance & Insurance, and Administration, while driving business growth, operational excellence, and exceptional customer satisfaction.

Minimum Requirements:

• Grade 12 (Matric).


• Relevant tertiary qualification in Business, Marketing, Commerce or similar (advantageous).


• Minimum 8–10 years' automotive industry experience.


• At least 5 years' experience as a Dealer Principal or Senior General Manager ...