Data Scientist (España)

Data Scientist — Machine Learning for Marketing

Location: Barcelona · Full-time

Most marketing decisions are still made on instinct. We help the world’s most sophisticated advertisers replace that instinct with evidence. Indaru is an independent media and data advisory firm. We combine senior consulting judgement with advanced analytics to answer the questions that matter most to large advertisers: what is our marketing actually delivering, what should we change, and what happens if we do? Our work sits behind multi‑million‑euro investment decisions at some of the largest brands in the world.

Responsibilities

• Develop machine‑learning models applied to marketing – Marketing Mix Modelling (MMM), forecasting, segmentation, and attribution.
• Contribute to proprietary products: AITA, our MMM platform, and Eco Metrics, an ISO‑aligned solution for measuring the carbon footprint of digital advertising.
• Turn model output into clear, de...