Data analyst_Wipro

Lead Data Analyst Marketing & Content Analytics, 1 Positions

We are seeking an experienced Lead Data Analyst with strong expertise in Exploratory Data Analysis (EDA), marketing analytics, and content performance insights. The ideal candidate will drive data-driven decision-making by uncovering trends, identifying process gaps, generating actionable insights, and implementing robust data quality frameworks.

Key Responsibilities

• Data Analysis & Insights Generation

• Perform in-depth Exploratory Data Analysis (EDA) to identify trends, patterns, and anomalies in marketing and content data
• Translate complex datasets into business insights and actionable recommendations
• Analyze campaign performance, customer journeys, and engagement metrics
• Create dashboards and reports to track key performance indicators (KPIs)

Process Understanding & Gap Ident...