D2c performance marketing lead

D2 C Performance Marketing Lead

Company: Snowball AI Digital

Location: Remote (India-based preferred)

Experience Level: 5+ years in D2 C performance marketing

Employment Type: Full-time/ Consultant

We're seeking a D2 C Performance Marketing Lead to own paid media strategy, execution, and optimization across Meta, Google, and Amazon for our portfolio of high-potential DTC brands. You'll be the strategic quarterback for performance marketing, driving revenue growth while building repeatable, scalable processes that work across verticals.

This is a hybrid agency-client-facing role: you'll lead our internal PMM team while maintaining direct relationships with key accounts and serving as the strategic voice for platform strategy and budget allocation. Key Responsibilities

Strategy & Planning

Develop quarterly and annual paid media strategies for assigned client portfolio, balancing growth targets with profitability (ROAS, CAC, LTV...