CUSTOMER RETENTION MANAGEMENT EXECUTIVE

Retention Campaign Ownership (CORE)

• Plan and execute monthly retention calendar:
  • Repeat purchase campaigns
  • Inactive customer reactivation
  • VIP / high-value customer rewards
• Fully responsible for campaign results

Customer Segmentation and Database Control

• Segment customers into:
  • New
  • Active
  • VIP
  • Churned
• Maintain clean and structured customer database
• Consolidate data from:
  • Shopee
  • TikToki>
  • WhatsApp / CRM

Revenue from Existing Customers

• Drive minimum X% of monthly revenue ...