Vacancy Description
Elevate retention strategies as a Customer Loyalty Marketing Manager specializing in personalized journeys at our Yaletown location. Drive customer engagement through email, SMS, and push notifications while optimizing performance.
This role requires a lifecycle marketing expert with extensive experience in coaching teams and managing campaigns. You will develop automated journeys aimed at increasing retention, loyalty, and customer lifetime value while utilizing platforms like Braze, Klaviyo, and Salesforce Marketing Cloud for effective communication. Your analytical skills and strategic thinking will ensure every touchpoint is relevant and effective.
Key Responsibilities:
• Lead and mentor the lifecycle marketing team to enhance growth
• Create automated campaigns enhancing customer retention and loyalty
• Improve personalization across email, SMS, and push channels
• Utilize customer insights for comprehensive message segmentation
• Manage and optimize journeys ...
This role requires a lifecycle marketing expert with extensive experience in coaching teams and managing campaigns. You will develop automated journeys aimed at increasing retention, loyalty, and customer lifetime value while utilizing platforms like Braze, Klaviyo, and Salesforce Marketing Cloud for effective communication. Your analytical skills and strategic thinking will ensure every touchpoint is relevant and effective.
Key Responsibilities:
• Lead and mentor the lifecycle marketing team to enhance growth
• Create automated campaigns enhancing customer retention and loyalty
• Improve personalization across email, SMS, and push channels
• Utilize customer insights for comprehensive message segmentation
• Manage and optimize journeys ...
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