Customer Journey Marketing Specialist at withinUs

Transform customer relationships as a Customer Journey Marketing Specialist at withinUs, a prominent Canadian wellness brand. Focus on innovative email and SMS marketing strategies to drive engagement and retention.
In this dynamic role, you will oversee lifecycle marketing efforts at withinUs, maximizing email and SMS channels to enhance customer experiences. Your expertise will enable you to build effective automated flows and improve customer journeys through data analysis. Engage with fellow team members to uphold brand integrity while achieving strong business results.
Key Responsibilities:
• Develop and manage high-performing email and SMS campaigns
• Optimize customer lifecycle flows to enhance retention
• Analyze data to inform marketing strategies and improve performance
• Execute rigorous A/B testing for campaign refinement
• Collaborate on customer journey mapping for improved engagement
Requirements:
• 3–5 years in a DTC e-commerce marketing role<...