Customer Engagement & Hyperlocal Strategy Lead

Job Purpose:

The Digital Marketing division of Royal Enfield's Global Brand team is responsible for providing thoughtful, thorough and robust strategy for all digital touch-points (Web, Mobile, Search, Social,Display,and Video) and then executing those recommendations. The team leverages their expertise of each channel to make sure its recommendations are consistent, insight led and

innovative, and that in-channel performance and data integrity is maximized. You will be a part of this team with specific focus on platform analytics, optimisation and driving efficiencies for the brand’s digital efforts, supporting the team to build effective and efficient customer nurturing streams. You bring in experience of working data from various consumer touchpoints to build intelligence for effective communication and performance marketing. The role entails enhancing existing channels / projects such as Dealer Digitisation and Hyperlocal Marketing.You have a keen at...