CRM Specialist (Marketing Cloud Account Engagement)

We are looking for a Marketing Cloud Specialist to lead the implementation and optimization of Salesforce Marketing Cloud Account Engagement (formerly Pardot) and build the marketing automation foundation that supports our customer lifecycle. You will design and maintain scalable engagement programs, ensure clean and reliable data for segmentation, and partner with teams across the business to remove friction from the customer journey.

What You'll Do

• Lead the implementation and optimization of Salesforce Marketing Cloud Account Engagement (formerly Pardot), establishing scalable marketing automation processes aligned with Salesforce and marketing best practices.
• Configure and optimize Marketing Cloud Account Engagement, including forms, landing pages, email templates, custom fields, and Salesforce connector settings.
• Build and maintain automated engagement programs (Engagement Studio) that nurture prospects throughout the customer lifecycle ...