CRM Specialist

Department

Department: Admission Services
Position covered by the Collective Agreement with USW Local 4120

Internal Applicants must apply on the internal Career Page in order to be considered as an internal applicant.

General Purpose

The CRM Specialist plays a central role in advancing the University of Guelph’s domestic and international recruitment goals through the strategic use of the Customer Relationship Management (CRM) system, Slate. Working collaboratively with recruitment and admission teams, colleges, and campus partners, the incumbent develops and executes targeted communication and outreach strategies that engage prospective students through their journey to U of G. The role manages large volumes of prospective student data, ensuring accurate segmentation and communication workflows that are strategically designed to engage their intended audience. Using CRM insights and enrolment marketing best practices, the i...