CRM Manager

What is the role:

The CRM Manager, based in our Head Office in Peterborough, will lead the planning, delivery and optimisation of customer communications across our brands, helping to strengthen customer engagement, retention and loyalty. Working closely with the trading and wider marketing teams, this role will use customer insight, segmentation and a test-and-learn approach to create targeted, commercially focused campaigns across email, SMS, push notifications, website and app channels. The role is key to driving traffic to site and supporting sales growth across our brands.

What you will do:

• Own and deliver the CRM strategy across email, SMS, push notifications, website, loyalty and app channels to drive customer engagement, retention, loyalty and sales.
• Plan, manage and optimise targeted customer communications for each brand, ensuring campaigns are commercially focused, timely, relevant and aligned with trading priorities.
• Use customer da...