CRM & Loyalty lead

At Funky Pigeon, we're passionate about helping customers create meaningful moments and lasting memories. We're looking for a commercially minded CRM, Retention & Loyalty Lead to drive customer engagement, retention and lifetime value.

What You'll Be Doing
You'll lead the CRM and Loyalty strategy, delivering activity that increases customer retention, frequency and lifetime value across the customer lifecycle.

You'll oversee CRM campaigns and automated journeys across email, push notifications and other owned channels, ensuring communications are personalised, relevant and effective.

Working closely with Marketing, Data and Tech teams, you'll use customer insights to improve targeting, engagement and performance. You'll own and develop the Funky VIPs loyalty programme and referral scheme, helping to grow customer loyalty and advocacy.

You'll also drive CRM performance through testing, optimisation and reporting, while leading and developing a hig...