CRM Campaign Specialist

What You'll Do

• Develop and execute CRM/CDM strategies, including audience segmentation, customer journey mapping, and lifecycle marketing.
• Plan, launch, and optimize CRM campaigns across email and other customer touchpoints.
• Analyze campaign performance and customer data to generate insights and improve campaign effectiveness.
• Manage end-to-end CRM campaign execution—from briefing, production, QA, deployment, to post-campaign reporting.
• Collaborate with cross-functional teams (creative, developers, data teams, and external partners) to ensure seamless campaign delivery.
• Ensure high-quality execution, including content accuracy, personalization, segmentation, and technical deployment.
• Drive best practices for CRM assets, ensuring responsive design and an excellent user experience across devices.
• Identify opportunities to enhance marketing automation, personalization, and data utilization.