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Creative Strategy Lead at CBTW

Kulin

st. catharines, niagara region, Canada Full-time June 19, 2026
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Vacancy Description

Lead creative initiatives with CBTW as a Creative Strategy Lead, focusing on iconic DTC accounts. You'll coach a team, drive ideation, and develop targeted creative strategies collaboratively.
As the lead strategist, you will manage 1-3 creative strategists while engaging directly with clients to align on their brand vision. Your role includes facilitating creativity through detailed project management, mentoring, and providing constructive feedback to elevate production quality. Understanding design principles, you will navigate creative performance metrics effectively, adjusting strategies to meet client needs.
Key Responsibilities:
• Coach and QA creative strategists and junior team members
• Drive innovative thinking and collaborate on brand vision
• Engage clients in strategic conversations and creative pitches
• Provide direction on ad production with design teams
• Analyze creative performance and reporting for insights
Requirements:
• Senior creative ...

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