Creative Strategy Lead at CBTW

Unlock your potential at CBTW as a Creative Strategy Lead, where you'll manage and inspire a team while enhancing DTC client performance strategies. Enjoy the flexibility of remote work or access to our Toronto office.
In this pivotal role, you'll serve as the primary strategist for key accounts, coaching a dedicated team of 1-3 creative strategists. Your responsibilities include crafting insightful, data-driven strategies and managing UGC initiatives. Collaboration with clients and internal teams is key to ensuring creative output aligns with strategic goals and brand voice.
Key Responsibilities:
• Coach Creative Strategists on briefs and creative execution
• Lead innovative brainstorming sessions
• Align with clients to understand brand narratives
• Provide direction on production workflow with designers
• Analyze creative metrics for continuous improvement
Requirements:
• Background in senior creative strategy roles
• Deep knowledge of DTC principles an...