Creative Strategist

About the Role

The Creative Strategist is responsible for developing and directing video ideas that are creatively strong, editorially relevant and suited to how audiences consume content today.

This is primarily a creative role, with responsibility for shaping projects from concept through production and post-production. The Creative Strategist will also contribute to SPH Media’s YouTube strategy, using platform insights and performance data to improve how content is developed, packaged and distributed.

Working closely with newsrooms, producers, directors, editors, designers and our data analyst, the Creative Strategist should be able to see beyond the individual video and understand how each project supports a wider editorial, audience, brand or campaign objective.

The ideal candidate combines strong creative judgement, directing experience and presentation skills with a good understanding of YouTube audiences, ...