Creative Content Strategist Senior Associate

The Creative Content Strategist turns the Marketing Director's marketing direction into content angles, hooks, storytelling, content pillars, mood direction, format ideas, and content examples.

Key Responsibilities
1. Content Angles & Product Communication

• Develop content angles for launches, product pushes, BAU products, campaigns, and collections.
• Define the most effective way to communicate each product, whether through emotional storytelling, education, trends, founder stories, styling inspiration, customer reviews, hype, or direct selling.
• Transform product features and information into customer-friendly stories that are relatable, engaging, and easy to understand.
• Ensure product communication aligns with both campaign objectives and customer motivations.

2. YVIS Content Pillars<...