Content Marketing Lead

Responsibilities

• Own AURA’s organic growth engine across website, SEO, email, and social media channels.
• Build and execute a content strategy that drives brand awareness, audience engagement, and qualified pipeline generation.
• Lead the full content lifecycle — from strategy and planning to creation, distribution, optimisation, reporting, and localisation.
• Work closely with growth marketing, sales, design, product, and leadership teams to deliver integrated campaigns that support business growth.
• Develop and own AURA’s global content strategy aligned to growth, brand, and pipeline goals.
• Create and optimise high-intent content that supports inbound lead generation and conversion.
• Own and manage AURA’s social media presence across LinkedIn, Instagram, YouTube, and other relevant channels.
• Produce and oversee high-quality content across multiple formats, including website copy, SEO content,...